My name is Gerardo Orozco, and my story—like many others—is shaped by where I come from, what I’ve been through, and the people I love most.

I grew up on the Southeast Side of Chicago, in a community that taught me early on how to be resilient, resourceful, and strong, even when things weren’t easy. From a young age, I learned that life doesn’t always hand you clear answers or smooth paths. I saw firsthand how stress, loss, and uncertainty can affect families, relationships, and mental health. At the same time, I also learned the value of perseverance, loyalty, and showing up for the people who matter.

Those early experiences stayed with me as I moved into adulthood. Like many people, I faced my own struggles with anxiety, grief, self-doubt, and emotional burnout. There were moments when I felt overwhelmed by expectations—trying to succeed professionally, be present for my family, and still figure out who I was becoming. For a long time, I tried to handle everything on my own, believing that asking for help was a weakness. Over time, I learned that real strength comes from honesty, self-awareness, and growth.

One of the greatest blessings in my life is being a father. Being a dad changed everything for me. It gave me a deeper sense of purpose and responsibility, and it forced me to look at my mental health, habits, and mindset in a new way. I realized that the way I handle stress, failure, and emotions doesn’t just affect me—it shapes the example I set for my children. Fatherhood motivated me to become more intentional, more patient, and more committed to personal growth.

Professionally, I have built a career in marketing, digital strategy, and client solutions, working with major brands and organizations across different industries. My experience includes roles in advertising, media, and platform partnerships, where I’ve focused on campaign strategy, performance analysis, and building strong client relationships. Throughout my career, I’ve learned how to think critically, communicate effectively, and adapt in fast-paced environments. These skills have helped me not only professionally, but personally, by teaching me discipline, accountability, and resilience.

At the same time, I have always believed in the importance of education and continuous learning. I am currently pursuing my master’s degree, focusing on marketing, analytics, and business strategy. Going back to school while balancing work and family has been challenging, but it has also been incredibly rewarding. It has pushed me to stay curious, stay humble, and keep growing. My academic journey has strengthened my understanding of data-driven decision-making, consumer behavior, and digital engagement—knowledge that I now apply to both my professional work and personal projects.

Writing What’s Up Dude, You’re Not Broken, You’re Just Fcked* was born out of everything I’ve lived, learned, and questioned along the way. This book is not about having all the answers. It’s about being honest about the confusion, the setbacks, the grief, and the moments when life feels heavy. It’s about learning how to rebuild yourself piece by piece, without pretending that everything is perfect.

I wrote this book for people who feel stuck, exhausted, or disconnected from themselves. For people who are tired of surface-level motivation and want something real. For parents trying to be better examples. For professionals trying to balance ambition and mental health. For anyone who has ever wondered if they’re falling behind in life.

Through my writing, my blog, and this website, my goal is to create a space where honesty is welcomed, growth is encouraged, and healing is possible. I believe that personal development doesn’t happen overnight. It happens through small, consistent choices, self-reflection, and the courage to keep going.

Today, I continue to grow as a father, professional, student, and author. I am committed to learning, evolving, and helping others do the same. My journey is still unfolding, and I share it not because it is perfect, but because it is real.

If my story resonates with you, I hope you find something here that reminds you that you are not broken—you are becoming.